Signage, Promotional And Digital Printing

3 Great Tips To Poster Printing – A Customer Guide

What Is A Poster

Poster printing can be an easy or daunting task. It all depends on how much information is available at ones disposal. The journey of printing posters starts from the creating a design and finally getting it to the print shop. In this guide, we will provide you with an A to Z list on what you need to know about poster printing.

By definition, posters are generally information, consisting of text, images or a combination of both that is printed on paper with the sole aim to capture the attention of an audience. We will not go into details about the design elements of posters as I believe this is a story for another day!!

Standard poster sizes are typically in the A0 to A3 range. However, if you require a different poster size, there are heaps of print shop that offer custom size poster printing that is as wide as 1600mm on the short side to as long as you want on the long side.

Fig 1.0 Poster Size chart

Matte vs Glossy Posters

If you know where your posters will be placed or what it aims to achieve, you can then decide if you want a glossy or matte poster. While the majority of consumers stick with gloss posters, there are a few other that might require matte posters due to some of its features.

The following are the pros of glossy posters over matte posters.
1.Glossy posters gives an overall boost to colour and versatility.
2.Glossy posters look great on walls that have an even and consistent lighting.
3.If your poster is full of color or movement, gloss is the right way to go.

The following are the pros of matte posters over glossy posters.

I. If your image has a lot of detail or has a sophisticated sense of perspective, a matte poster eliminates glare and invites observers to lean in and study the image more closely.
2.Glossy posters can create a glare such that you will see light reflecting off the photo itself thereby making it hard to view equally under different lighting conditions.

Sourcing Your Graphic

If you already have a design ready to go, it is all well and good. But if you don’t and you are not particularly good at designing, it is always a good idea to hire a designer to help get your poster design sorted.

Several poster shops have an inhouse designer that can help you in the design process. If you are in the Brisbane region, just do a search using the keywords poster printing Brisbane and you should get a decent list of print shop in your locality. However, if you require more options, places such as Fiverr have freelance designers that are able to help you in the design.
Better still, if you are feeling enthusiastic about gaining some design skills, there are heaps of videos on youtube that can assist you with knowledge on how to design using a free graphic software like inkscape.

Designing Your Graphic For The Poster

Before starting the design process, it is best to ask the designer a few questions.

1.Will the design be completed in a vectorised format?
2.If not, will the raster design be an ideal resolution size for the intended purpose?

Often times, clients come to us with files that are unusable - whether they are of low image quality or just not in the right format. Therefore it is imperative that customers demand print ready files from their designer before the design process starts as this can save future costs associated with setup or redesign fees. Graphic files can be either vector or raster files. How your file is set up is more or less influenced by the design elements which make up the poster design.

Vector files: With these type of files, print shops are able to print very large images of your file, yet are still able to maintain the sharpness and/ quality of the final product. This is because vector files are made up of lines and nodes which interconnect each other. Some examples of vector based files include PDFs, EPS, AI, SVG extensions.

Note: We highly recommend eps files since they are not proprietary to any graphic software companies. The reason being, vector files like ai or cdr are proprietary to adobe and corel draw respectively hence might not load properly when used in other programs.

Raster files: In contrast, raster files are made up of pixels if when enlarged beyond its recommended resolution will result in blurry or pixelated prints. For raster images that require close up viewing, it is recommended that the posters images are designed at 300 dpi for the actual print size. The same is not often the case for posters that needs to be viewed at a distance as they might get away with 72dpi resolution images. Examples of raster files includes PNG, JPEG. BMP and TIFF files.


In conclusion, just before you rush off to get a poster design made up, make sure you understand what files you should be getting from your designer. And if you are looking for a good place to print posters at low prices, don't hesitate to check out our custom posters page.

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